We aimed to bring Vero’s vision of authentic social interaction to life by focusing on seamless design and user privacy.
Thomas Leung
Client Success Manager
We aimed to bring Vero’s vision of authentic social interaction to life by focusing on seamless design and user privacy.
Thomas Leung
Client Success Manager
We orchestrated Salonpas' brand ambassador campaign with Louis Koo, executing OOH (bus wraps/MTR displays), Standard Chartered Marathon activations, and social media blitz. Achieved 73% brand search uplift and 28% offline sales growth in 3 months (Nielsen data).
We orchestrated Salonpas' brand ambassador campaign with Louis Koo, executing OOH (bus wraps/MTR displays), Standard Chartered Marathon activations, and social media blitz. Achieved 73% brand search uplift and 28% offline sales growth in 3 months (Nielsen data).
Creative сhallenges
Balancing medical authority with youth appeal, created "Pain Liberator" visual metaphor blending Louis Koo's image with product benefits. Dynamic lighting effects showing "post-application relief" boosted ad recall by 41% (Ipsos survey).
Creative сhallenges
Balancing medical authority with youth appeal, created "Pain Liberator" visual metaphor blending Louis Koo's image with product benefits. Dynamic lighting effects showing "post-application relief" boosted ad recall by 41% (Ipsos survey).
User experience focus
Cross-media consistency: Built 37-template asset library maintaining brand identity from 15m bus ads to WeChat moments, achieving 89% asset reuse rate.
User experience focus
Cross-media consistency: Built 37-template asset library maintaining brand identity from 15m bus ads to WeChat moments, achieving 89% asset reuse rate.
Latest projects
Web design
App design
Branding
Redefining Fintech Experience
FXTM Global Platform Redesign & Enterprise Design System
Web design
App design
Branding
Redefining Fintech Experience
FXTM Global Platform Redesign & Enterprise Design System
Branding
Support
Premier Quality Standards Brand
Miele | Visual identity and digital design
Branding
Support
Premier Quality Standards Brand
Miele | Visual identity and digital design
